The original intention of the brand
Rongzhao PENG
The University of Edinburgh
MSc High Performance Computing
with Data
Science
Yang CHEN
University of the Arts London,
London College of Communication
User Experience Design
Founders Rongzhao Peng & Yang Chen believe:
Rebellion is the starlight; youth should blaze brightly,
and even the faintest glow can illuminate the distance.
Centered around "Art × Technological Innovation in Business,"
We infuse cutting-edge technology and relaxed aesthetics into a healthy lifestyle.
Thus, the trendy brand SPARKY GUY was born,
Igniting the cosmic spark of Generation Z.
Company profile
SPARKY GUY is an emerging brand under Guangdong GOKK Innovation Technology Co., Ltd.,
dedicated to creating a lifestyle of tech-infused,
relaxed aesthetics for Generation Z.
SPARKY GUY Robot， Igniting the Consumption Passion of Generation Z.
The robot integrates AI, sci-fi art interactive experiences,
and platform-based operations into one cohesive entity.
It not only showcases and sells products but also precisely captures the consumption excitement points of Generation Z.
Clash in! Smartphone Meets Smart Shoes: Unlock a New Era of Playful Consumption.
Leverage our robotics platform to spotlight the Nebula Drift Smart Shoes and their ecosystem.
Embedded with RFID chips,
these shoes unlock a personalized interactive universe with a single NFC tap from your phone—transforming footwear into a gateway to exploration.
Spark spontaneous consumer engagement through immersive,
playful scenarios that seamlessly drive purchases.
Disruptive Business Model
We leverage AI robotics and RFID/NFC technology to drive our Nebula Drift Smart Shoes ecosystem,
crafting immersive shopping experiences for Gen Z. Our platform transforms retail into personalized,
exploratory social consumption—where users unlock product lore and exclusive perks through playful interactions,
embodying a ‘shop-as-you-play’ paradigm.
GOKK is recognized as a National High-Tech Enterprise,
a National Science and Technology-oriented Small and Medium-sized Enterprise,
and a Provincial Innovative Small and Medium-sized Enterprise.
Over the past two decades,
it has collaborated with leading global brands in the industry,
accumulating extensive experience in the intelligent construction and operation of over 50,000 stores and showrooms.
Additionally, GOKK has been granted more than 70 national patents,
including several of the industry's pioneering invention patents.
Patents and certifications
The SPARKY GUY project has been awarded a number of national patents, including three invention patents, as
well as numerous national security certifications.
